Our Philosophy

RUFF University is a professional South Jersey dog training and behavior consulting company. R U is deeply rooted in the principles of behavior analysis, proper training, and its profound impact on dogs and their dog parents. As a professional dog training and behavior consulting company, we firmly believe in the transformative power of training and the growth that dogs and their dog parents can achieve together.

At the core of our philosophy lies the understanding that behavior is learned and can, therefore, be modified. By utilizing scientifically proven techniques based on positive reinforcement and operant conditioning, we empower dogs to make positive choices and develop desired behaviors. Through this approach, we not only address challenging behaviors but also foster a sense of trust, respect, and understanding between dogs and their dog parents.

Our philosophy is centered around the belief that every dog is unique and that a tailored training plan is crucial for their success. We take the time to understand each dog's temperament, history, and individual needs, allowing us to design a personalized training program. This commitment to individualized care ensures that each dog receives the attention and guidance necessary for their growth and development.

Furthermore, we emphasize the importance of ongoing education and support for dog parents. We understand that training is not a one-time event but rather an ongoing journey. We hold immense satisfaction, not merely in coaching both you and your beloved dog, but our enthusiasm extends to the instructive facet of our operations. We are fueled by the conviction that by imparting knowledge to you, we are giving far more than just a single hour of instruction. We're equipping you for a future filled with accomplishment built on positive reinforcement and trust.